Keywords

Keywords are the single biggest lever on quality. They decide what RedShip looks for across Reddit — the sharper they are, the more relevant every inbox becomes.

Where to manage them

Settings → Keywords. RedShip seeds a starting set from your website during onboarding; refine them as you learn what converts.

The three keyword sets

• Post keywords — match new posts in real time (the Posts inbox).
• SEO keywords — used for the weekly Google-ranking scan (SEO Opportunities).
• Comment keywords — match keywords inside comments (the Comments inbox).

Each keyword can be toggled on/off, so you can experiment without deleting anything.

Writing good keywords

• Use the words your customers actually use — pains, jobs-to-be-done, and category terms, not just your brand name.
• Favor intent — "best tool for X", "how do I X", "alternative to Y" beat broad single words.
• Avoid generic terms — overly broad keywords pull in noise and bury the good stuff.
• Iterate — check which keywords bring the best conversations in Insights, then prune the rest.