Keywords

Keywords are the single biggest lever on quality. They decide what RedShip looks for across Reddit — the sharper they are, the more relevant every inbox becomes.

Where to manage them

Settings → Keywords. RedShip seeds a starting set from your website during onboarding; refine them as you learn what converts.

The two keyword sets

• Live feed keywords: match new posts on Reddit and drop them into your inbox. We check them once a day, every morning. They match posts only, not comments.
• SEO keywords — used for the weekly Google-ranking scan (SEO Opportunities). These find the Reddit threads that already rank for your phrase, so you can get mentioned where buyers are searching.

Live feed finds new posts every day. SEO plays the long game, since ranking threads keep pulling traffic for months. Most people run both.

Each keyword can be toggled on/off, so you can experiment without deleting anything.

Writing good keywords

• Use the words your customers actually use — pains, jobs-to-be-done, and category terms, not just your brand name.
• Favor intent — "best tool for X", "how do I X", "alternative to Y" beat broad single words.
• Avoid generic terms — overly broad keywords pull in noise and bury the good stuff.
• Iterate — check which keywords bring the best conversations in your inbox, then prune the rest.