Keywords
Keywords tell RedShip what to look for on Reddit. There are two types of keywords, used for different purposes.
Post Keywords
Used by SEO Search and Realtime Search to find relevant posts.
Posts found with these keywords are scored by AI for relevance to your product. The AI reads the full post content and determines how well it matches your product description.
Tips for post keywords:
- Use 2-3 word phrases that describe problems your product solves
- Include terms your target audience uses naturally
- Mix problem-focused (“email not working”) and solution-focused (“email automation”) keywords
Mention Keywords
Used by Mentions Search to find comments containing specific terms.
These are matched directly against comment text without AI scoring. When a comment contains your keyword, it appears in your inbox.
Tips for mention keywords:
- Use your product name or brand
- Include competitor names
- Add niche-specific terms people would mention
How Keyword Matching Works
RedShip matches keywords differently based on length.
Single-word keywords
Single words are matched with word boundaries and plural forms.
| Keyword | Text | Match? |
|---|---|---|
| “grind" | "I grind daily” | ✅ |
| “grind" | "grind!” | ✅ |
| “grind" | "she grinds coffee” | ✅ |
| “grind" | "grinding beans” | ❌ |
| “grind" | "grinder” | ❌ |
| “box" | "the box is here” | ✅ |
| “box" | "two boxes arrived” | ✅ |
| “box" | "unboxing video” | ❌ |
| “tool" | "great tool” | ✅ |
| “tool" | "best tools ever” | ✅ |
| “tool" | "tooltips” | ❌ |
Multi-word keywords
Multi-word keywords are matched as exact substrings.
| Keyword | Text | Match? |
|---|---|---|
| “looking for" | "I’m looking for a tool” | ✅ |
| “looking for" | "looking for recommendations” | ✅ |
| “looking for" | "I was looking formerly” | ❌ |
| “best app" | "what’s the best app for this” | ✅ |
| “best app" | "the best application” | ❌ |
Best Practices
Do’s ✅
- Keep keywords specific to your niche
- Use natural language people actually use
- Test keywords by searching Reddit manually first
- Start with 5-10 keywords and refine over time
Don’ts ❌
- Avoid single generic words like “help” or “need”
- Don’t use your full product tagline as a keyword
- Avoid keywords longer than 3-4 words