Reddit is a huge opportunity for founders.
High-quality users. Real problems. Clear intent.
The issue isn’t Reddit itself.
It’s time.
Reddit is still a social network. If you go in manually, you lose time scrolling, jumping between subreddits, trying to figure out which posts matter. Thirty minutes disappear fast, with very little impact.
The only way Reddit works as a marketing channel for founders is with a strict, repeatable routine.
And today, the easiest way to do that is to use RedShip.
The core idea of the routine
You don’t go on Reddit to look for opportunities.
You let opportunities come to you.
RedShip turns Reddit into a prioritized inbox, not a place to browse. That’s what makes a 15-minute daily routine realistic.
Step 1: Set up RedShip once
This is the only part that takes more than a few minutes, and you do it once.
You:
- connect your website or product
- define your keywords and problem space
- let RedShip understand what’s relevant to your business
Once this is done, RedShip continuously monitors Reddit for you.
From that point on, you don’t search anymore.
Step 2: Every day, open your RedShip dashboard
Each day, you get a dashboard of new, relevant Reddit posts, matched to your product and scored by relevance.
These posts are:
- fresh
- already filtered
- aligned with your business
Instead of wondering “where should I comment?”, you simply process what’s in front of you.
Reddit becomes a queue, not a feed.
Step 3: Process posts one by one
Now comes the actual routine.
For each post in the dashboard, you have three possible actions.
Option 1: Comment and add value
If the post is relevant and you can genuinely help:
- read the post
- go to Reddit
- write a useful, thoughtful comment
This is the default action.
No promotion. Just value.
This builds visibility, trust, and long-term presence.
Option 2: Comment and mention your product (only if relevant)
Sometimes, mentioning your product makes sense.
Only do this if:
- it directly answers the question
- it clearly helps the person
- it doesn’t break subreddit rules
If it’s not obviously useful, don’t do it.
Getting banned is never worth a forced mention.
Option 3: Send a DM instead of commenting
In some cases, a public comment is not the best move.
For example:
- the person is clearly looking for a solution
- the context is very specific
- a private explanation would be more helpful
In those cases, you can send a respectful, low-pressure DM.
No pitch. No automation. Just relevance.
Step 4: Stop when 15 minutes are over
This part is important.
You don’t try to “clear” the dashboard.
You don’t scroll Reddit afterward.
You don’t chase more posts.
In about 15 minutes, you can usually:
- review around 10 posts
- engage with the most relevant ones
- add real value
Then you stop.
The routine only works because it has an end.
Why this routine works for founders
This approach works because:
- discovery is automated
- relevance is pre-filtered
- actions are simple and repeatable
- time is capped by design
You’re not “doing Reddit marketing”.
You’re processing a daily stream of high-signal conversations.
Reddit without the time sink
Without structure, Reddit is distracting.
With the right routine, it becomes efficient.
Using RedShip as the entry point turns Reddit into a 15-minute daily habit instead of an open-ended distraction.
And for founders, that’s the only version of Reddit that actually works.