Glossary
Reddit Marketing Glossary
Every term you need to know for Reddit marketing, social listening, and lead generation — explained for marketers.
Lead Generation
Buying Intent
Learn what buying intent signals look like on Reddit and how to identify users ready to purchase.
Lead Scoring
Understand how lead scoring works in the context of Reddit and social selling to prioritize high-value prospects.
Social Selling
Discover what social selling means on Reddit and how to convert conversations into customers authentically.
Community-Led Growth
Learn how community-led growth works, why Reddit is ideal for it, and how to build a growth engine around communities.
Reddit Lead Generation
A complete guide to generating leads from Reddit — finding prospects, engaging authentically, and converting.
Reddit Basics
Reddit Karma
Learn what Reddit karma is, how it works, and why it matters for marketers building credibility on Reddit.
Subreddit
Understand what subreddits are, how they work, and how to find the right ones for your marketing strategy.
Upvote & Downvote
Learn how Reddit's upvote and downvote system works and how it affects content visibility and karma.
Reddit Awards
Discover what Reddit awards are, the different types available, and how they impact post visibility.
AMA (Ask Me Anything)
Learn what AMA means on Reddit, how they work, and how brands use them for marketing and engagement.
Flair
Understand Reddit flair — post and user tags that help organize content and build identity in subreddits.
Crosspost
Learn what crossposting is on Reddit and how to use it to expand your content's reach across subreddits.
Shadowban
Understand what a Reddit shadowban is, how to check if you're shadowbanned, and how to avoid it.
Reddit Algorithm
Learn how the Reddit algorithm ranks and surfaces content, and how to work with it for better visibility.
Megathread
Discover what megathreads are on Reddit and how they consolidate discussions around major topics or events.
Reddit Bot
Learn what Reddit bots are, how they automate tasks, and the rules around using bots on the platform.
Reddit API
Understand the Reddit API, what you can build with it, and how it powers tools for monitoring and marketing.
Reddit Marketing
Reddit Marketing
A complete overview of Reddit marketing — strategies, best practices, and how to promote without getting banned.
Reddit Ads
Learn about Reddit's advertising platform, ad formats, targeting options, and when paid ads make sense.
Reddit SEO
Discover how Reddit posts rank on Google and how to leverage Reddit for SEO and organic search traffic.
Content Seeding
Learn what content seeding is, how it works on Reddit, and how to do it without violating community rules.
Organic Promotion
Understand organic promotion on Reddit — how to share your product naturally within relevant conversations.
Community Engagement
Learn how to authentically engage with Reddit communities to build trust, reputation, and marketing opportunities.
Reddit Self-Promotion Rules
Understand Reddit's self-promotion guidelines, the 90/10 rule, and how to promote without getting banned.
Astroturfing
Learn what astroturfing means, why Reddit communities hate it, and how to avoid being labeled as a fake account.
Niche Community
Discover how niche Reddit communities work and why they're goldmines for targeted marketing and lead generation.
Ready to find leads on Reddit?
Start monitoring Reddit for potential customers and grow your business.
Social Listening & Monitoring
Social Listening
Learn what social listening is, how it works on Reddit, and how brands use it to understand their audience.
Brand Monitoring
Understand brand monitoring on Reddit — tracking mentions of your brand, competitors, and industry topics.
Keyword Monitoring
Learn how to monitor keywords on Reddit to find relevant conversations, leads, and marketing opportunities.
Sentiment Analysis
Discover how sentiment analysis works on Reddit and how to gauge public opinion about your brand or industry.
Reddit Monitoring
A complete guide to Reddit monitoring — tools, techniques, and strategies for tracking conversations that matter.
Mention Tracking
Learn how to track brand and keyword mentions on Reddit in real time to respond quickly and find opportunities.
Real-Time Alerts
Understand how real-time alerts work for Reddit monitoring and why speed matters for engagement and leads.