What Is Reddit SEO?
Reddit SEO refers to the practice of leveraging Reddit content to improve visibility in search engine results. This works in two ways: Reddit posts and comments rank directly on Google for many queries, and strategic Reddit activity can drive referral traffic and build backlinks to your website.
Since Google's partnership with Reddit and the "Perspectives" update, Reddit content has become significantly more visible in search results. For many "best X" and "X vs Y" queries, Reddit threads now appear on the first page of Google.
Why It Matters for Marketers
Reddit SEO represents a massive opportunity because most marketers are ignoring it. While everyone fights for blog post rankings, Reddit threads are quietly taking over search results for high-intent commercial queries.
When your product gets mentioned positively in a Reddit thread that ranks on Google, you get ongoing organic traffic from users who trust peer recommendations over branded content. This is often more valuable than a first-page blog ranking.
The combination of Reddit's domain authority and Google's increasing preference for user-generated content means this trend is only accelerating.
Examples
- A "best CRM for startups" thread on r/startups ranks on Google's first page, driving qualified traffic to mentioned products for months.
- A founder's detailed answer in a Reddit thread outranks competing blog posts for a long-tail keyword.
- A brand's product gets mentioned in multiple Reddit threads that collectively dominate search results for their category.
How RedShip Helps
RedShip identifies Reddit threads that are ranking on Google or have the potential to rank, so you can strategically engage with high-value conversations. Monitor keyword-rich discussions and make sure your brand is part of the threads that searchers will find.