What Is a Megathread?
A megathread is a large, pinned discussion post that moderators create to consolidate conversations about a specific topic, event, or recurring theme. Instead of dozens of individual posts about the same subject, everything gets channeled into one centralized thread.
Megathreads are commonly used for major events, weekly discussions (like "Self-Promotion Saturday"), product recommendations, or when a topic is generating too many individual posts.
Why It Matters for Marketers
Megathreads are often the designated spaces for promotional content. Many subreddits that otherwise ban self-promotion create weekly or monthly megathreads where you're allowed to share your product, ask for feedback, or promote your work.
These threads are goldmines for marketers because participants expect to see products and recommendations. The audience is primed and willing to engage with promotional content in these contexts.
Examples
- r/startups has a weekly "Share Your Startup" megathread where self-promotion is explicitly welcome.
- r/SaaS runs monthly feedback threads where founders can share their products for review.
- r/Entrepreneur has recurring "Marketplace Tuesday" threads for promoting products and services.