What Is Reddit Flair?
Flair on Reddit comes in two types: post flair and user flair. Post flair is a tag or label attached to a submission that categorizes it (e.g., "Question," "Discussion," "Tutorial"). User flair is a badge next to your username that identifies your role or expertise within a subreddit.
Flair is set by subreddit moderators and varies from community to community. Some subreddits require post flair, while others don't use it at all. User flair can sometimes be self-assigned or may require moderator approval.
Why It Matters for Marketers
Flair affects both discoverability and credibility. Post flair helps your content get found by users filtering by topic. User flair establishes your identity and expertise — "SaaS Founder" or "Marketing Expert" flair instantly adds credibility to your comments.
Many subreddits allow you to filter posts by flair, so using the right flair ensures your content reaches the right audience. Ignoring flair requirements is a common mistake that gets posts removed by automod.
Examples
- In r/startups, using the "SaaS" flair helps your post reach founders specifically interested in software businesses.
- User flair showing "Founder @ [YourCompany]" adds transparency and credibility to your comments.
- Some subreddits use flair to distinguish verified experts from regular users.