What Is Keyword Monitoring?
Keyword monitoring is the practice of tracking specific words and phrases across Reddit to find relevant conversations. Unlike brand monitoring (which focuses on your brand name), keyword monitoring casts a wider net — tracking industry terms, problem descriptions, and buying-intent phrases.
For example, a project management tool might monitor keywords like "project management recommendations," "alternative to Asana," or "how to organize team tasks" to find conversations where their product is relevant.
Why It Matters for Marketers
Keyword monitoring is the most powerful lead generation tactic on Reddit. By monitoring the right keywords, you can find people actively looking for solutions like yours — even when they don't know your product exists.
The key is choosing keywords that signal intent. Generic keywords generate too much noise, while specific phrases like "looking for a tool that..." or "alternative to [competitor]" indicate someone is actively seeking a solution.
Reddit's text-heavy nature makes keyword monitoring particularly effective compared to image-heavy platforms. Conversations contain rich, detailed text that keyword monitoring can surface.
Examples
- Monitoring "alternative to [Competitor]" catches users actively looking to switch to a different solution.
- Tracking "recommendation for [product category]" finds people in buying mode who need suggestions.
- Monitoring problem-specific phrases like "how do I automate X" surfaces users with a pain point your product solves.
How RedShip Helps
RedShip lets you set up unlimited keyword monitors that scan Reddit in real time. Define your keywords, choose which subreddits to monitor, and get instant alerts when someone posts a matching conversation. Find leads and opportunities before your competitors do.