What Are Reddit Awards?
Reddit awards are special recognitions that users can give to posts or comments they find particularly valuable, funny, or noteworthy. Awards range from free ones (like the Helpful award) to premium awards that cost Reddit Coins. When a post receives awards, it gets a visual badge and often increased visibility.
The awards system has evolved over time. Originally there was only Reddit Gold, but the platform now offers dozens of award types. Awarded content tends to get more attention from other users, creating a positive feedback loop of engagement.
Why It Matters for Marketers
Awards act as social proof on steroids. A post with multiple awards signals to other users that the content is exceptionally valuable, making them more likely to read it, engage with it, and trust its recommendations.
For marketers, earning awards on posts or comments organically is a strong indicator that your content resonates with the community. Awarded content also has a longer shelf life, staying visible in feeds longer than non-awarded content.
Examples
- A founder's transparent breakdown of their startup journey receives multiple Gold awards, driving thousands of profile visits.
- A detailed comparison post about tools in a niche gets the Helpful award, boosting its credibility.
- Awarded comments in recommendation threads tend to be the ones people trust most.