Yes, this case study is published on RedShip's own website. Yes, I used RedShip to grow RedShip. I know. Stay with me.. the strategy works for any SaaS.
Some context first
I'm Axel, and I build SaaS products. 2.5 months ago I launched RedShip — a tool that monitors Reddit 24/7 and finds conversations where people are looking for a product like yours. It scores each post with AI, and delivers the best ones to your inbox every morning so you can jump in and help.
Think of it as a radar for Reddit leads.
Now here's the thing: when you launch a new SaaS, nobody knows you exist. No domain authority, no backlinks, no traffic. You need a way to get in front of people now — not in 6 months when your blog posts finally rank.
Reddit was that channel for me. Here's exactly what I did, step by step, so you can do it too.
Step 1: Build high-intent SEO pages from day one
Before I had any traffic, I created three types of pages:
- Features pages — one per core feature ("Reddit monitoring", "AI reply generator", etc.). These target people searching for specific solutions.
- Alternatives pages — "RedShip vs GummySearch", "RedShip vs F5Bot", etc. These target people already comparing tools. High intent, low competition.
- Free tools — a subreddit finder and a website-to-subreddits tool. These attract people in your target audience who aren't ready to buy yet.
Just pages that match what people are already searching for.
What you can steal: look at your competitors' websites. What comparison pages do they have? What free tools exist in your space? Build yours. These pages rank faster than generic blog posts because the intent is specific.
Step 2: Spend 30 minutes/day on Reddit (the right way)
Every morning, same routine:
- I open RedShip and check my inbox: it already found the best Reddit threads in real-time, scored by AI relevance to my product
- I pick 10–20 threads where I can genuinely help
- I write real, useful comments
No manual searching. No scrolling through subreddits hoping to find something relevant. RedShip does the heavy lifting: it monitors Reddit 24/7 and surfaces the conversations that actually matter. I just show up and be helpful.
The rule: almost never drop a link. I just mention "RedShip" by name when it's relevant. No "check out my tool". Just a human being helpful in a conversation.
This matters because Redditors can smell marketing from a mile away. But if you actually solve someone's problem in a comment, they'll Google your name on their own.
What you can steal: find 5–10 subreddits where your audience hangs out. Set a timer for 30 minutes every morning. Comment on posts where you can add real value. Mention your product name naturally — don't link it. You can do this manually, or use RedShip to find the right threads automatically — it's literally what I built it for.
Step 3: Optimize what's already working
Instead of creating more pages, I focused on improving the ones that were already getting impressions. Better titles, tighter copy, clearer calls to action.
Most people do the opposite — they keep publishing and hope something sticks. But if a page is already showing up in Google, even at position 15, a few tweaks can push it into the top 5.
What you can steal: open Google Search Console. Sort by impressions. Find pages with high impressions but low clicks — those are your quick wins. Improve the title and meta description first.
Why this works (the flywheel)
Here's what's actually happening under the hood:
Reddit comments → people Google your brand → branded search goes up → Google trusts your site more → your other pages rank better → more traffic → more people see your Reddit comments…
It's a loop. Reddit marketing isn't just a direct channel — it quietly builds your SEO authority in the background.
In 28 days, 377 out of my 457 clicks were people Googling "RedShip" directly. They heard the name on Reddit, got curious, and looked it up. I didn't pay for a single one of those clicks.
Your action plan (steal this)
- Today: create your first alternatives page ("YourProduct vs Competitor"). It's the fastest type of page to rank.
- This week: find 5 subreddits where your audience asks questions. Start commenting — be helpful, mention your name, skip the links.
- Every morning: spend 30 minutes on Reddit. That's it. Coffee + comments. Make it a habit.
- Every 2 weeks: check Google Search Console. Find pages with impressions but low clicks. Improve them.
Do this for 2 months and you'll be surprised.
Written by Axel Schapmann, founder of RedShip — the tool I built to find Reddit leads, and then used to grow itself. Leonardo Dicaprio would be proud of this inception moment.