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Best Subreddits for SaaS

Find your SaaS customers on Reddit

Reddit is where software buyers research tools, ask for recommendations, and share honest feedback. These are the best subreddits to find your next SaaS customers.

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Top 6 Subreddits

The best subreddits for SaaS

SaaS companies thrive on Reddit because users actively seek software recommendations. Unlike other platforms, Redditors want authentic advice—not ads. Here are the communities where your potential customers are already discussing tools like yours.

1
r/SaaS
95K+ members
Very High

The main hub for SaaS founders, operators, and enthusiasts. Discussions cover everything from pricing strategies to customer acquisition.

Best for

B2B SaaS, sharing product updates, getting feedback

Engagement tip

Share genuine insights about your SaaS journey. Users appreciate transparency about challenges and wins.

2
r/startups
1.2M+ members
Very High

A massive community for startup founders. Covers fundraising, growth, product-market fit, and tool recommendations.

Best for

Early-stage SaaS, startup tools, productivity software

Engagement tip

Focus on helping founders solve problems. Self-promotion is allowed but must be valuable first.

3
r/Entrepreneur
3.5M+ members
Very High

One of Reddit's largest business communities. Entrepreneurs discuss tools, strategies, and lessons learned.

Best for

Business tools, automation, marketing software

Engagement tip

Answer questions genuinely. This sub has strict rules about promotion but rewards helpful contributors.

4
r/smallbusiness
1.8M+ members
High

Small business owners discuss operations, software, and growth challenges. Very high intent for tool purchases.

Best for

SMB software, accounting tools, CRM, invoicing

Engagement tip

Be helpful without being salesy. Small business owners are wary of being sold to.

5
r/microsaas
35K+ members
Medium

Focused on small, profitable SaaS products. Great for indie hackers and solo founders.

Best for

Micro SaaS tools, indie products, niche software

Engagement tip

Share your journey building your product. The community loves transparency.

6
r/indiehackers
50K+ members
Medium

For bootstrapped founders building profitable products. High engagement on product launches and feedback.

Best for

Developer tools, productivity apps, side project software

Engagement tip

Share revenue numbers and honest updates. Authenticity is highly valued here.

How to engage

Turn Redditors into paying customers

Reddit users hate obvious promotion but love genuine help. Here's how to find customers without getting banned.

1

Monitor for buying signals

Look for posts like 'What tool do you use for X?' or 'Looking for recommendations'. These are high-intent opportunities.

2

Provide value first

Answer questions helpfully without mentioning your product. Build credibility in the community before promoting.

3

Mention naturally when relevant

When someone asks for exactly what you offer, you can mention your product—but always disclose you're the founder.

4

Track what works

Monitor which subreddits and types of posts convert best. Double down on what's working.

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SaaS Subreddits FAQ

Common questions about marketing SaaS on Reddit