Brand & competitors

Set this up to power the Brand Watch inbox — mentions of your brand and the alternatives.

Add your brand

In Settings → Brand & competitors, add your brand name (and common variations). RedShip tracks mentions of it across Reddit so you can respond when people ask about you, hit issues, or get something wrong.

Add competitors

Add the competitors you want to watch. For each one, RedShip surfaces where they're mentioned, what people like and dislike, and threads where you could offer a better fit.

Using it well

  • Filter Brand Watch to a single competitor to focus a review session.
  • Reply with genuine help first; mention your product only when it's actually relevant.
  • Use what you learn to sharpen your keywords and positioning.

Competitor monitoring is one of the highest-signal ways to find ready-to-switch users — they're already comparing tools.